ccording to a recent study from ABI Research, sixty six percent of revenues earned from mobile phone accessories are generated in the aftermarket. This percentage is only expected to grow with time, following a market trend to move more and more accessories "out of the box" and onto retailers' shelves according to ABI research. "Mobile operators and mobile phone vendors see that the only return from including a subsidized accessory included in the mobile phone box is customer satisfaction," comments industry analyst Michael Morgan. "While that isn't without some intangible value, on the retail shelf a mobile phone accessory is a high-margin product that will generate actual income."
Saturday, December 18, 2010
Mobile phone accessories market
ccording to a recent study from ABI Research, sixty six percent of revenues earned from mobile phone accessories are generated in the aftermarket. This percentage is only expected to grow with time, following a market trend to move more and more accessories "out of the box" and onto retailers' shelves according to ABI research. "Mobile operators and mobile phone vendors see that the only return from including a subsidized accessory included in the mobile phone box is customer satisfaction," comments industry analyst Michael Morgan. "While that isn't without some intangible value, on the retail shelf a mobile phone accessory is a high-margin product that will generate actual income."
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